Flexible access to quality vehicles. For everyone
We believe that a car is more than just transportation – it’s a ticket to endless opportunities and experiences. Carousel alleviates the pains of traditional car ownership and leasing so that your ride meets your needs and makes your life that much easier.
Unlimited freedom
At Carousel, you’re our top priority. We operate independently from major auto brands, providing the nation's largest vehicle subscription inventory. Experience exceptional rides, ranging from sport compacts to spacious SUVs and environmentally-friendly electric vehicles, all without the hassle of long-term commitments.
About Carousel
We professionally manage your vehicle life so you never have to.
Cars are expensive. They depreciate. They break. They require negotiation, timing, insurance coordination, inspections, resale strategy, and constant attention. Yet most people are expected to navigate all of it alone.
That never made sense to us.
Carousel was built on a simple idea: driving should feel easy. Ownership should not feel like a burden. And transportation should not require you to become an expert in an industry that isn’t yours.
Founded by Rima Braden, with over twenty years in automotive retail, Carousel restructures the relationship people have with vehicles. Instead of buying, negotiating, worrying, repairing, and repeating the cycle, members step into a professionally managed system.
Everything is handled.
Service. Oversight. Support. Flexibility.
Our members don’t visit traditional dealerships.
They don’t stress about unpredictable expenses.
They don’t calculate resale value.
They don’t feel trapped.
They simply drive.
They choose vehicles for the experience — not the obligation.
They change when life changes.
They drop off a vehicle when they no longer need it.
We are not here to win transactions.
We are here to remove friction, absorb complexity, and be of service.
Carousel isn’t about owning a car.
It’s about never having to worry about one again.
“We started Carousel for people who love to drive, those who enjoy the freedom and convenience of variety without any long-term commitment. It’s designed around how and what you want to drive, and with our market tested business model fortified by our proprietary software, its accessible to Auto Dealers everywhere in just a few simple steps.”
Rima Braden, Founder
For every driver, through every season
Access to a vehicle, regardless of your station in life can be critical, and when you don’t need one maintaining your financial integrity is key. So, whether you are changing jobs, have a growing family, or navigating a worldwide pandemic, vehicle subscription can help you find your way home. Our model allows you to drive the perfect vehicle when you need it, drop it off when you don’t, pause your payments when you’re idle, and get back on the road when you’re ready. It’s not a rental and not a lease, it’s subscription, its Carousel.
