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About Us | On the Carousel

Rima Braden
Owner-Operator
Carousel
We started Carousel for people like you, those who enjoy the freedom and convenience of variety without any of the long-term commitment. It’s designed around how and what you want to drive, and accessible in a few simple steps.

Carousel is the brainchild of Hawaii–based entrepreneur Rima Braden. A 20 year veteran in the Pre-Owned auto sales business, Braden perfected his brand of stylized customer service and dedication to client retention, building his business into the state’s largest independent dealership. His original business model specialized in high end and luxury vehicles for a savvy, value conscious clientele. To address his clients' needs to experience different vehicles at a reasonable fee, Braden developed a unique internal program that allowed them to drive specific cars for short periods of time then exchange them for another vehicle. This groundbreaking maintenance free system presented so many unique applications he decided to offer it to all his customers. Beta tested under the name FlexLease, it evolved into Carousel, a true alternative to traditional purchase and leasing and the first Subscription Based Vehicle Program in the Country.
Carousel-500.jpg
Carousel Logo
Rima Braden
Owner-Operator
Carousel
We started Carousel for people like you, those who enjoy the freedom and convenience of variety without any of the long-term commitment. It's designed around how and what you want to drive. All it takes are a couple of simple steps.

Carousel is the brainchild of Hawaii–based entrepreneur, Rima Braden, a 20 year veteran in the Pre-Owned auto sales business. Based on his stylized customer service and client retention, his business is now the state’s largest independent dealership. Specializing in highend and luxury vehicles for a savvy, value conscious clientele. To cater to his elite clients’ needs, Braden developed a unique internal program that allowed them to drive specific cars for short periods of time then exchange them for another vehicle. This groundbreaking maintenance free system presented so many unique applications he decided to expand it to all his customers. Beta tested under the name FlexLease, it’s grown into Carousel, a true alternative to traditional purchase and leasing.
Ryan Yamauchi joined the Carousel team as Director of Operations in July of 2012. With his diverse background in Government Advocacy and Real Estate Title, Escrow and Finance, he’s become an integral part of Carousel’s Management Team. A graduate of Punahou School and the University of Colorado, Yamauchi’s entrepreneurial spirit was well suited to shepherding the company from start up to vibrant regional enterprise. Yamauchi is married to Jessica Yamauchi, the Executive Director of the Hawaii Public Health Institute and a father of two.
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